The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.
Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
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[Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
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AdWords Rolls Out Customized Creatives
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!
Avoid A GDN Disaster With One Simple Optimization
Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.
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The Impact of Campaign Structure on Bid Management – Part II
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.
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Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.
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Move Past ROAS And Think ROI
Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
How To Choose the Right PPC Agency – Whitepaper!
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
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The State of Paid Search in 2014 – Take The Survey!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends...
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Why Conversion is Everyone’s Job!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an...
How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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