Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.
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The New Features In Google Shopping Scripts
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
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Selling PPC: Stop Pushing, Start Listening
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the...
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Best eCommerce Experts In PPC
PPC Hero loves lists. And if you’ve been with us long enough, you’ll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts...
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.
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9 Hacks For Custom Automation [New Webinar with Acquisio!]
“I wish I could spend all my time doing bid changes and pulling reports!” said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in...
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[Webinar Recording] Landing Page Games: Science vs Magic
In this new contest from PPC Hero, participants were pitted against each other in two brackets, the science bracket and the magic bracket. The first round was the reader vote where YOU got to decide who advanced to the final...
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These 3 Ethical Advertising Notions are Archaic
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
Continue Reading These 3 Ethical Advertising Notions are Archaic
Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite...
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Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.
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Fast Track To Crushing the Advanced Search Exam
Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The...
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