The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
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Understand The Economics Behind Your Client’s Business
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.
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The PPC Play Book
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program...
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Submit Your Landing Page For A New Contest: The Landing Page Games!
Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? Prove it. Submit...
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How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Final Early Bird Pricing Expires This Week for Conversion Summit!
Now’s the time to join your fellow PPC Heroes at an event you don’t want to miss. Seats are filling quickly for Hero Conf Conversion Summit. With speakers from brands like Bing, Adobe, Sprout Social, Angie’s List and more, time...
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Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
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PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.
Uncover These 5 Items To See If Your Agency Is On Top Of Things
Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.
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