Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Final Early Bird Pricing Expires This Week for Conversion Summit!
Now’s the time to join your fellow PPC Heroes at an event you don’t want to miss. Seats are filling quickly for Hero Conf Conversion Summit. With speakers from brands like Bing, Adobe, Sprout Social, Angie’s List and more, time...
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Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
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PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.
Uncover These 5 Items To See If Your Agency Is On Top Of Things
Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
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[Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
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PPC Roundtable – AdWords Close Variants
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
Easily Predict The Future Performance Of Your PPC Account
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
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The Argument For Match Type Segmentation
I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
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