AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
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Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Get 1-On-1 Guidance From Our CRO Experts!
It’s not often a conference provides the opportunity to discuss, one-on-one, the specifics of your account and campaigns.
The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.
Write Better Ads For Your Mobile Audience
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
For most aspiring guitarists, Guitar Hero is about as close as they’ll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug...
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Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Google AdWords Introduces Website Call Conversions
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
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Now Voting – Most Influential CRO Experts for 2014!
So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of...
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Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
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Expect Accountability From Your PPC Agency
As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign.
