PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
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[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
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Starting in September Google will Require Close Variant Matching
Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in.
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Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
Bing Ads Announces Release of Top Movers Feature
Bing reports that their new tool will illuminate variations in clicks and spend, pick out campaigns and ad groups that are the source of these variations, and potentially reveal the causes of these changes.
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Ace the Google AdWords Advanced Display Exam
Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.
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3 Scripts For More Effective Google Shopping Reporting
The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient.
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How to Build a Healthy Agency Relationship – Whitepaper!
You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or...
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Quality vs. Quantity of PPC Conversions: A Case Study
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
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Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook.
Ad Scheduling Available on Facebook
Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords.
