Learn the best ways to track sales coming in from TikTok whether you are advertising or running influencer campaigns.
Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Which of Google’s advertising networks are better regarding brand awareness? Learn the pros and cons of each tool and how they help your branding campaigns.
Social Media Marketing in 2022: Five Trends to Double-Tap on
Social media is always evolving, requiring businesses adapt their marketing strategies to reach more audiences. Learn more about social media marketing trends in 2022.
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How to Claim a Refund on Google Ads for Invalid Clicks
Google Ads is the most powerful digital advertising platform in the world, and you can get a refund when things go south. Find out how!
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Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
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Tips for an Effective Competitor Landing Page Analysis
Competitor landing page analysis can help you craft a more effective PPC campaign. Here are six actionable tips on how it’s done.
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6 Ways To Conduct an In-Depth Competitive Audit in 2022
Competitor audit is essential to excel in your industry’s market in 2022. Read more to find out how can carry out an effective competitor audit.
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Google’s Shiny New Object: Performance Max
Performance Max—Google’s new catch-all campaign type—has pros & cons. Learn how to unlock pipeline potential with Google’s new digital advertising skeleton key.
Content Marketing and PPC Advertising: Better Together
Content marketing and PPC advertising are most powerful when used together to supplement SEO and sales strategies. How can you get the most from your content?
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Changes to BMM keywords – What we have seen so far and tips for 2022
Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
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How Automation Hurts Rank, And How to Fix It
Learn how automated bidding can hurt your ad rank, how your rank determines success and the techniques you can use to improve your rank in spite of automation.
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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.
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