Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over.
Continue Reading AdWords Implements Shopping Campaigns Upgrade Tool
What I Learned During My First Year in PPC
My 1-year anniversary at Hanapin is this month, and what a year it’s been!
The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
[Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
5 Strategies For Dealing With Restricted PPC Budgets
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
Continue Reading 5 Strategies For Dealing With Restricted PPC Budgets
The Biggest Names in CRO at Hero Conf Conversion Summit
Are you looking to explore the other half of the PPC equation? Have you mastered the click and want to explore, in depth, what it takes to get the conversion? Are your clients asking for even better results? Well, we’ve got...
Continue Reading The Biggest Names in CRO at Hero Conf Conversion Summit
My 2014 Google Shopping Wishlist
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
6 Tactics For Writing Better PPC Blogs
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
Google Announces New Shipping Configuration Tool for Shopping Campaigns
Google has developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen.
Continue Reading Google Announces New Shipping Configuration Tool for Shopping Campaigns
Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world.
Continue Reading Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
Continue Reading Discover Your Account Optimization Level In 5 Minutes
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
