Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
Continue Reading Segmentation By Keyword Match Type: A Case Study
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading [Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
Continue Reading Google AdWords Introduces Dynamic Sitelinks
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
Continue Reading Managing PPC Education Accounts During Back to School Season
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
Continue Reading Why Website Redesigns Impact PPC More Than You Think
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
Continue Reading Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.
Continue Reading Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
Continue Reading Back To School PPC: Get In The Bus Driver’s Seat
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
Continue Reading Is a Lack of Power Balance the Root of All PPC Issues?
Save time and Become the Hero with updates from PPC Hero in your inbox!
