Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
Continue Reading Why Website Redesigns Impact PPC More Than You Think
Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
Continue Reading Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
Hero Conf Conversion Summit will focus on both the technical AND creative side of conversion, with all new Science and Magic tracks.
Continue Reading Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
Google Analytics Now Offers Display Targeting Reports
Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
Continue Reading Back To School PPC: Get In The Bus Driver’s Seat
Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
Continue Reading Is a Lack of Power Balance the Root of All PPC Issues?
Project Your Ad Spend During Back To School Season
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
Continue Reading Project Your Ad Spend During Back To School Season
The Top 25 Most Influential PPC Experts in 2014
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
Continue Reading The Top 25 Most Influential PPC Experts in 2014
Take Advantage of AdWords Audiences With RLSA Campaigns
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
Continue Reading Take Advantage of AdWords Audiences With RLSA Campaigns
4 Steps To Back To School Success
Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
