If you haven’t heard yet, Hero Conf is tackling conversion in a brand new event coming up in October of this year. Hero Conf Conversion Summit will be held October 14-15 at the NCAA Hall of Champions in Indianapolis. Along...
Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
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Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a...
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Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the...
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Google Launches AdWords Editor Version 10.5
The latest version of AdWords Editor has come out, and there have been some key changes made to the editor.
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Google AdWords Interface Replaces “Delete” with “Remove”
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.
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Putting “Fun” Back In The AdWords Fundamentals Exam
The time has come! You’re ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you’ll want to be wary of, and, of course, suggestions for...
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Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! Join Hanapin Marketing’s...
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Performing Competitive Analysis – How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction....
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5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
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Our Quarter 2 Compass – Overcoming PPC Pain Points
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
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Twitter Acquires TapCommerce for Mobile Retargeting Ads
Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry.
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