After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Inside is a list of recent enhancements to your Bing Ads experience.
Continue Reading Bing Ads Announces Keyword, Editor, Security, and API Updates
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to...
Continue Reading A Client’s Introductory Guide to Pay Per Click Marketing
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want...
Continue Reading Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days.
Continue Reading Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in...
Continue Reading Roundtable: The eCommerce Feature Producing Great Results
Do you use Google AdWords’ conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing...
Continue Reading AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in...
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful....
Continue Reading AdWords Dynamic Remarketing – Oh The Possibilities
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.
Continue Reading Google: Stop Losing the Forest for the…Quality Score
Adding a Remarketing audience to a Dynamic Search campaign creates a new campaign type: Dynamic Search Remarketing. This powerful targeting allows you to target a qualified audience with a more broad scope.
Continue Reading Decrease CPA by 79% with Dynamic Search Remarketing
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