Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because...
Breaking: Upcoming Changes to AdWords’ Policies
Google has sent a mass e-mail to advertisers stating they are going to be changing their advertising policies in September. Do not fret too much as Google explains the new policies to be “more user-friendly.” Google lists the three main...
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3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
No matter your PPC budget it’s important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we’ve all been in the situation where clients need to cut spend dramatically. After explaining...
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[New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
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Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
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Do Your Campaigns Target “Search & Display Networks”?
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list...
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Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
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Now Accepting PPC Hero Guest Bloggers
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
Conflict Resolution and Client Management
I don’t do a lot of things well. I am pretty bad at MLB 14: The Show. I can’t draw, not even stick figures. I can’t sit through any of the Fast and the Furious movies (fell asleep watching film...
[New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and...
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Excel PPC Heat Mapping 101
Spreadsheets are hard. For the uninitiated, diving in to an Excel file can be a daunting task. Make it easier on yourself with conditional formatting!
