I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
Hero Conf Tackles Conversion, and You’re Invited!
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
Hero Conf Tackles Conversion, and You’re Invited!
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies
In certain circles it can be considered rude to talk about money. It may not even matter the circle; there are plenty of circumstances where it’s either awkward or impolite to bring up matters of the all-mighty dollar no matter...
Continue Reading What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies
Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords.
5 Tips for Proactive Client Communication
Aside from poor performance, being too reactive is my primary concern in client/PPC manager relationships. I want to initiate conversations and present new ideas to my clients. I welcome client ideas and suggestions but they should expect that I will...
5 Tips For Better PPC Lead Quality
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because...
Breaking: Upcoming Changes to AdWords’ Policies
Google has sent a mass e-mail to advertisers stating they are going to be changing their advertising policies in September. Do not fret too much as Google explains the new policies to be “more user-friendly.” Google lists the three main...
Continue Reading Breaking: Upcoming Changes to AdWords’ Policies
3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
No matter your PPC budget it’s important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we’ve all been in the situation where clients need to cut spend dramatically. After explaining...
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[New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
Continue Reading Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
Do Your Campaigns Target “Search & Display Networks”?
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list...
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