Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.
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Tips for Optimizing a Localized PPC Account
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
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14 Strategies to Promote Your Business Through PPC
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
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Three Key Facebook Metrics to Understand Ad Performance
Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.
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Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
Enjoy 10% off your Hero Conf pass with this exclusive Hero blog readers discount code.
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Amazon Sponsored Products: Advanced Practices for 2022
Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.
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Secrets to Choosing Effective Images for PPC Ads on Social Media
Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.
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Retail Media Is Paid Search, Right?
Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.
Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
If you’re looking to refine your PPC call campaign performance, here’s how Google Ads conversions modeling and call tracking can help you achieve the mission.
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The Golden Ticket Giveaway is here to find its way to our next PPC hero!
The Golden Ticket Giveaway is here to find its way to our next PPC hero. Enter to win today!
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Are PPC Ads Counting Google Organic Backlinks?
Learn more about link building in PPC ads. In this article, we describe the rules for link building using PPC ads on Google. Find out if backlinking has an impact on your website promotion.
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Responsive Search Ads: What is the new default in Google ads?
The default ad type in Google Ads has been shifted from Expanded Text Ads to Responsive Search Ads. Learn the changing scenarios for advertisers and how RSAs compare to ETAs.
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