This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and...
Rule This Year With RLSA and Retargeting – On Demand Webinar!
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there’s no better audience than one that already knows you, so it’s worth spending as much time optimizing your message and ad channels...
Continue Reading Rule This Year With RLSA and Retargeting – On Demand Webinar!
Zombie Keywords: Has Your Top Performing Term Officially Died?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. To add to this, today we’ll take a...
Continue Reading Zombie Keywords: Has Your Top Performing Term Officially Died?
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