If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the...
Continue Reading Understand User Engagement with Customized Bounce Rate
A good click-through rate is one of the most fundamentally important parts of any paid search account. It’s the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads...
We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championship Round! So, one last time…please vote in the survey...
Continue Reading Final Championship in Search Marketing Madness!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren’t working. Whatever the reason,...
There’s a universal truth in PPC– if you have a terrible landing page, you’re gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition… and none of it will...
Continue Reading No CRO? No Problem: WordStream’s Landing Page Grader
With representation from 5 continents, 11 countries and 32 states, you can expect diverse PPC opinions, exciting conversations and real-world experience.
Continue Reading There’s No Distance Too Far for the World’s Best PPC Conference!
Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering you to make better decisions while cutting down on...
Continue Reading Getting the Most out of Google Shopping’s New Features
Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?” While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into...
Buzzzzzzzzz…..Its Final Four time! Regional Champs have been set, thanks to you, and the competition is just a mere two rounds from having a final winner (remember, the final winner gets a free registration to this year’s Hero Conf). Before...
Continue Reading Final Four!! Search Marketing Madness Announces Regional Champions
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
Continue Reading Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate...
Continue Reading 4 Ways You Haven’t Thought to Use Google Analytics for CRO
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss out on the small,...
Continue Reading New Account Checklist: 5 Things You Should Never Assume
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