Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout – Guiness anyone? We hope you get to enjoy all these favorites and that you’re...
Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
As I’m sure most of you are aware, with the roll-out of Enhanced Campaigns we are all now opted into tablets and mobile for AdWords campaigns. While you can set bid modifiers to -100% to opt out of mobile with...
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Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up...
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Overspend and You: Why Your AdWords Spend Goes Over Budget
We’ve all seen our AdWords budgets seemingly ignored by the AdWords system. If you are on a strict budget and trying to stretch it evenly across the month, this can drastically hamper you pacing plans. Why does this happen though?
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Powerful and Practical Keynotes From the Biggest Names in PPC
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to...
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A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making...
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Grow Your Audience With Twitter’s New Promoted Accounts in Search
Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted...
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Do Long-Tail Keywords Matter in PPC?
One of the trickiest decisions in building out new campaigns in your account is how in depth you need to get with your keyword build out. On the one hand, building out every conceivable search term into its own exact...
New Toolkit! Your Complete Guide to Social Ads
It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to...
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Tips to Tidy Up Your PPC Clutter [New Webinar]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up...
Continue Reading Tips to Tidy Up Your PPC Clutter [New Webinar]
Google Is Getting Strict With Unique Product Identifiers
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as...
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How to Structure Your Ad Budget to Include Social [Webinar Recording]
At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and...
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