Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which...
Continue Reading Why You Have to Teach Metrics, Not Just Deliver Them
At Hero Conf, we strive to give you more than just the best PPC content. You should experience a conference and the city that hosts. In the past, we’ve delivered groundbreaking comedy, up-and-coming indie music, and all the local flavor...
With all the optimization work that goes into PPC, sometimes we lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and...
Take Our Quarter 1 Industry Report! Last year’s State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we’ll be providing quarterly surveys and updates...
Continue Reading Your Take on AdWords Compliance: Take the Survey!
At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and...
Continue Reading How to Structure Your Ad Budget to Include Social [New Webinar]
Generating destination URLs can be a pain. Depending on your tracking requirements, a destination URL can be as simple as copying your display URL… or it can stretch on in an unending parade of UTM parameters, category IDs, and referral...
Congratulations to Ariana Wolf (@ArianaWolf), a Search Strategist for 90octane for her winning guest post! Ariana’s post was selected as winner based upon pageviews during the business day of posting and a staff vote. She’s headed to Hero Conf, compliments of PPC Hero!...
Continue Reading Hero Conf Guest Post Giveaway | And the Winner Is…
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Selling products into a new country can seem like a daunting task - especially for first-time exporters. Some great tools exist, but sometimes you just want to see if a particular country is worth pursuing before you invest even mid-level...
The job of a PPC manager is busy, complicated, and every once in a while just a little tedious. But with Google AdWords scripts, processes can be automated, redundant tasks can be eliminated, and you can focus on the more important,...
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we...
In a perfect world, we would all have infinite amounts of time, energy and money to throw at our PPC campaigns. But, since we live in the real world, and limited budgets are very much a reality, I’ve got a...
Continue Reading When Less Has to Be More – Working with Limited Budgets
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