Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates...
Continue Reading Why Are Your Quality Scores Dropping with Improved CTR?
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a...
Continue Reading Write a Guest Post, Win a Free Hero Conf Registration!
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their...
Continue Reading 9 Solutions To Your Disapproved Remarketing Lists
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer...
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
Continue Reading Master the Art of Conversion Rate Optimization – New Toolkit!
Today’s post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators –...
Continue Reading How Restructuring Improved Quality Score & Reduced CPA by 23%
PPC Heroes, time is running out on your chance to get discounted registration at Hero Conf, the Digital Advertising Conference of the Year. Register between now and Friday to get $100 off the price of a conference pass. Then join...
Continue Reading Hero Conf 2014 | Early Bird Discount Ends Friday!
For some, the news that AdWords is getting a redesign might not come as a surprise. Several accounts have been switched over to the new design for weeks or even months. For others, whose accounts have not yet made the...
Continue Reading Google AdWords Is Getting A (Tiny) Makeover
PPC automation can mean a lot of different things — maybe you just want to eliminate tedious tasks with AdWords scripts, or maybe you’re using a powerful software suite to develop complex bid adjustment patterns and triggered events. Whether you’re...
Continue Reading Eight Ways Automation Will Change Your Life [#ThinkPPC Webinar]
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help...
Continue Reading Google to Receive More Insight from Muted Ads
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
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