Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is...
Continue Reading The Three Top Level Metrics that Matter in Ad Testing
What is the end of the year for if not recaps, lists and “best of” articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their “Best of PPC” year-end list,...
Continue Reading PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
While ads have continued to evolve this year with new extensions and formats, bids have been the portion of this holy trinity of PPC that have changed the most over the past 12 months. Today we're going to recap exactly...
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced...
Continue Reading Why You Have To Get Used To Universal Analytics
Every year here at Hanapin Marketing we give our clients and close friends something special for the holidays. We don’t want to let a time that’s known for cheer and reflection to go by without showing our appreciation for everyone...
Continue Reading From Us to You: Hanapin Marketing’s Hero-Themed Holiday Cards
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked negative...
Continue Reading New Year’s Resolutions for PPC Marketers [WEBINAR RECORDING]
While on the search for our Hero Conf 2014 location, we made a list of qualities our host city had to have. In fact, that list probably contained a lot of the same traits as you, our PPC Heroes: tech-friendly, hip,...
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced...
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
Continue Reading The 15 Ad Networks to Use Instead of AdWords
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked...
Continue Reading A PPC Marketer’s New Year’s Resolution [NEW WEBINAR]
A Happy 11th Birthday from all of us here at PPC Hero! And many more amazing years to come. Check out these recent PPC Hero blog posts about Google Shopping and product listing ads to take your ecommerce campaigns to...
We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you’re peering...
Continue Reading Demystifying Universal Analytics: An Introduction To The Upgrade
Save time and Become the Hero with updates from PPC Hero in your inbox!
