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Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
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5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you...
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Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever...
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Google AdWords Experiences Temporary Tracking Problems
A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov...
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Meet the Black Friday Rush: Last Minute Ecommerce Tips [Toolkit]
Our Holiday Toolkit is a guide to creating, maintaining and boosting sales for your holiday PPC season. Especially at this fast-moving and busy time of year, it is important not only to keep up with consumers but also to stay...
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Post 14/30: Would You Be More Effective If You Did This?
I have been thinking a lot about how to get the most out of my time. This is evident in the posts have been writing, but this is in terms of how to formally and intentionally structure my days so...
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What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and...
3 Easy Steps To Success For Holiday eCommerce
This Holiday season will be all about making the biggest days work for you, and making the absolute most out of the traffic available on these days. If you screw up Cyber Monday, you'll be hard pressed to make up...
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Post 13/30: Transcending Everyday Engagements
A major focus of mine is attempting to notice if people walk away from interactions with me with more or less energy than before. I got the idea from this insightful article on management. The crux being that you can...
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8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make...
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Beat the Holiday Rush with Facebook PPC
Facebook. To most of us (or maybe just me), it's kind of morphed in to Twitter's little brother - a brother that mainly features incredibly inappropriate comments from your extended family, as well as a steady stream of reminders that your ten-year...
