When it really comes down to selling product — or selling anything for that matter — nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got...
Continue Reading Demonstrability Is Still King In Advertising
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Friday was 2nd 2nd, a wonderful three-day weekend Hanapin gives its’ employees once a quarter. On...
Continue Reading Post 3/30: The Only Trick To Managing PPC While On Vacation You’ll Ever Need
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. One of the reasons I love PPC is that it gives you the opportunity to...
Continue Reading Post 2/30: Find All Your PPC Weaknesses In 1 Day
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive...
Continue Reading Increase Conversions With Facebook Lookalike Audiences
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network...
Continue Reading Grab Attention Like A Champion: LinkedIn [Webinar Recording]
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. At our monthly Town Hall meeting Wednesday Pat East, President & CEO of Hanapin, announced...
Continue Reading Post 1/30: Shhh… Don’t Tell Them But I Have Them All Fooled!
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that...
Earlier this morning, Google announced a new campaign type. The bad news is it is nothing radically different nor does it take advantage of any special NSA algorithms for super specific targeting. The new campaign is more of a revision...
Continue Reading How Google’s New Campaign Type Expands Your Market Reach
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include...
Continue Reading How New Shopping Campaigns Are Giving PLAs A Jolt!
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the...
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