Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more...
The Ultimate How-To Guide for Bing Parameters
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can...
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Live PPC Grader: Are You Acing or Failing? [Webinar]
Cut out what doesn’t work and expand what does. Optimizing your account is simple in theory, but it can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids...
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Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted.
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Get Up to Speed With Bing’s Latest Updates
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign...
3 Essential Tips for Spying on PPC Competition
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are...
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How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
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Eight Things PPC Beginners Do (That You Should Too)
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted. But paying...
Continue Reading Eight Things PPC Beginners Do (That You Should Too)
NOW LIVE: Hero Conf 2014 Site, Dates and Location!
That’s right: 2014 is right around the corner, and that must mean it’s time to start making plans for next year. If I may humbly suggest penciling one event into your calendar (and then using a Sharpie), it should be...
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Optimize For Offline Conversions With New AdWords Conversion Import Feature
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers...
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Why Aren’t Your Quality Scores Higher?
“Why are some of our keywords sitting at 3 or 4 Quality Scores? How can we make those better? Shouldn’t you just work on increasing CTR?” Similar to my previous post on what a ‘good’ CTR is for your PPC...
Webinar Recording: How to Win at Social PPC – Facebook Edition
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular.
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