Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular.
Continue Reading Webinar Recording: How to Win at Social PPC – Facebook Edition
Disclosure: The idea for this post from Chiefmartec.com who gave a great argument against big fancy dashboards that pump data into your brain and for strategic data that helps you make good choices. I see this type of PPC Theater...
A few months back, The Ad Contrarian — a hardcore skeptic around Facebook ads, if ever there was one — wrote the following about Native Advertising [emphasis mine]: Nobody seems quite sure what they mean by native advertising. But I...
Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet...
Continue Reading Stop Wasting Time On MCC Data With Cross-Account Conversions
Whenever I talk to people about PPC and what I do, I’m always quick to mention the paradoxical nature of the job. It requires you to be “patiently urgent” – always balancing your immediate deadlines for implementing new ads/keywords or...
Continue Reading 4 Easy Ways to Watch Your Account Without Going Crazy
As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of...
Continue Reading 8 Simple Ways to Leverage SEO Data & Improve PPC Results
As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be...
Being “good” at social media is often easier said than done, and that goes double for social advertising. Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social...
Continue Reading How to Win at Social PPC: Facebook Edition [Webinar]
PPC Hero always honors the heroes that came before him:
It comes up often, and I’ll admit in my younger PPC days it made me shudder: “So if you’re charging us a fee based on spend, doesn’t that mean you’ll just push the spend to increase your fee?” Well, let...
Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin.
Continue Reading Webinar Recording – Man vs Machine: The Automation Debate
Today’s post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. — As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the...
Continue Reading 3 Heist Movie Rules That Can Really Help Your Conversion Rates
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