AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated...
Continue Reading PPC & SEO Unite with the New Paid & Organic Report in AdWords
Taking Advantage of AdWords Experiments AdWords Campaign Experiments (ACE) is a great but overlooked feature in AdWords. ACE allows you to test structural changes, bid changes, new keywords, or modify all sorts of things inside your campaigns. All you have...
Continue Reading ACE Your Account – AdWords Experiments and You
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can...
Continue Reading How the Visitors Flow Report in Analytics Will Make Your Account Better
In the world of pay-per-click advertising, the hunt for efficiency never ends. So it’s really no surprise that PPC automation (running campaigns with software, scripts and apps) has gained steam in recent years. But when is it truly useful–and when...
Continue Reading Man vs Machine: The Automation Debate [Webinar]
Every business has to decide at one time or another if PPC is still a viable channel for them. It may be that new channels have proven to be more profitable or that PPC profits have shrunk as demand has...
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense – this is an intensely data-driven line of work, often requiring hours of analysis. But it’s important that we...
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems.
Dynamic Search Ads (DSA) was first launched in beta in late 2011 and went on to be fully released to Adwords users in October 2012. Despite this it seems that uptake has been poor - take a look into the...
Continue Reading Get More From Google Adwords Dynamic Search Ads
Let’s face it, while the digital advertising industry continues to grow, and while they Pay-Per-Click ad model has proven hugely successful overall, digital advertising in general is generally viewed as a creative backwater. Digital, in other words, isn’t where the...
Continue Reading A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Google Analytics is a resource full of actionable data. While the data is already there, you have to pull it out and put it together. Spending a lot of time sorting and clicking through Analytics is tiresome and makes you...
Continue Reading Get the Data You Need – Custom Reports in Google Analytics
So how can Event Tracking help you increase your understanding of your PPC traffic? Event tracking allows you to place code in various elements of your page. Examples of this are videos, chat boxes, banner ads on your landing page,...
Continue Reading 3 Events You Must Start Tracking In Analytics
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing experts Cassie Oumedian and Kayla Kurtz as they discuss how to seek, find...
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