The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: “What would I...
Continue Reading What If Your Pet’s Life Depended On The Success of Your Ad?
If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends...
Continue Reading New Mind Blowing % Change Advanced Filters in AdWords
It’s not always easy to tell when you’re doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we’re halfway through the year, it’s time to share...
Continue Reading 2013 Benchmarks for Your PPC Performance: New Webinar!
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example...
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them...
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to...
Continue Reading A Great Facebook Ad Deserves an Equally Great Landing Page
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the...
Continue Reading Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what...
Continue Reading One Month-In: The Ultimate AdWords Optimization Checklist
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely.
Continue Reading Webinar Recording – Are You Spending Your PPC Budget Wisely?
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as...
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve...
Continue Reading PLAs and Repeat Clickers – What Should Be Done?
Hanapin Marketing, the wonderful PPC Agency behind PPC Hero and our annual Hero Conf PPC conference, is looking for a an important piece to our team to help support our long-term growth plans. Hanapin is looking for a PPC...
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