Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely.
Continue Reading Webinar Recording – Are You Spending Your PPC Budget Wisely?
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as...
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve...
Continue Reading PLAs and Repeat Clickers – What Should Be Done?
Hanapin Marketing, the wonderful PPC Agency behind PPC Hero and our annual Hero Conf PPC conference, is looking for a an important piece to our team to help support our long-term growth plans. Hanapin is looking for a PPC...
I spend a lot of my time trying to figure out what our clients/ideal clients want in terms of services and results. I do this by asking them questions directly, observing the questions and comments they make to our account...
Continue Reading 3 Things In-house PPC Managers Wished Agencies Knew
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
Continue Reading Do Mobile Preferred Ads Actually Prefer Mobile?
I’m a HUGE proponate of interesting, compelling photos with lots of story-appeal and visual intrigue. So I was excited to see this ad pop-up in my newsfeed: But then I was deeply dissapointed. Believe it or not, the COPY for...
Continue Reading Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save...
Continue Reading Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
It seems like it’s been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We’re going to take a quick look into 6 of the different features available that you might...
Continue Reading 6 Cool New Advertising Options In Google AdWords
Scripts are something that many account managers ask about but can’t find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won’t turn you into a...
Continue Reading Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
There is an enormous amount of information in a placement report – some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other...
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it...
Continue Reading Are You Spending Your PPC Budget Wisely? [New Webinar!]
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