Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
RLSA & Why Tablet Targeting Isn’t Dead
The introduction of enhanced campaigns has been bad news for Tablet-only advertisers. Thomas Hertkorn of Netlead discusses the options you have to get round Google's latest constraints using RLSA.
Facebook As Image and Brand-based Advertising?
So… the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a generally accepted estimate is somewhere in the 8 -10% range...
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Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you...
This 15 Minute Excel Macro Provides Granular Search Term Data
With this Excel Macro (posted inside), you can analyze every single word of every single search term quickly and automatically while you sip on some coconut water and eat your kale chips.
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Save Time With The Ten Minute PPC Audit
A look into the 9 questions that can help you perform a ten minute audit of your accounts as we continue this weeks 'time-saving techniques' series.
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our...
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PPC Hero Celebrates Christmas in July: Free Webinar!
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
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Build Out Your Account With 3 Time-Saving Tips
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
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PPC Hero’s Social Media Report Card [Infographic]
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
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Stay Ahead of the Game with Google’s Newest Dashboard
Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination.Google has even made it easy to share this...
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PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to...
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