It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything?
Continue Reading Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional...
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Revisiting Display Targeting One Year Later
There has been so much change in the Display Network, and we know so much more now than we did a year ago. The set-up of Display targeting is way more advanced now and it's time to take a fresh...
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PPC Hero Hearts Crazy Egg
I’m sure a lot of PPC Hero readers have at least heard of Crazy Egg, the very cool heatmapping and visitor tracking software that takes your analytics and user data and visualizes it into lovely, helpful graphics. Well, we love...
Making Conversion Rate Optimization Work for You & Your Client
As our team has worked more directly on CRO for our clients, I now have some hard data points on the kind of results and improvements and account can see from even ‘simple’ CRO tests and strategy implementations.
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The Top 25 Most Influential PPC Experts in 2013
It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about...
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Refresh Your Ad Testing With 4 New Analyses
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
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25 Ways PPC Has Changed In The Past Year
We take a dive into the top 25 changes in PPC that have affected the way we work on PPC accounts and think about PPC over the past 12 months.
Are Your PPC Leads Falling Through the Cracks? New Webinar!
It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin...
Continue Reading Are Your PPC Leads Falling Through the Cracks? New Webinar!
How To Run Remarketing Like A Boss
Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel...
Comparison-Shopping Engines: The top 10 CSEs, Part 2
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
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What Newcomers to PPC Need to Know
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to...
