As our team has worked more directly on CRO for our clients, I now have some hard data points on the kind of results and improvements and account can see from even ‘simple’ CRO tests and strategy implementations.
Continue Reading Making Conversion Rate Optimization Work for You & Your Client
It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about...
Continue Reading The Top 25 Most Influential PPC Experts in 2013
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
Continue Reading Refresh Your Ad Testing With 4 New Analyses
We take a dive into the top 25 changes in PPC that have affected the way we work on PPC accounts and think about PPC over the past 12 months.
It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin...
Continue Reading Are Your PPC Leads Falling Through the Cracks? New Webinar!
Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel...
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: The top 10 CSEs, Part 2
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to...
Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network Tactics.
Continue Reading Webinar Recording – 8 Advanced Display Network Tactics
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re...
Continue Reading Google’s Auction Insights Just Got Even More Awesome
I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m...
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn’t mean you...
Continue Reading 10 (okay, 11) Point Check List To Ensuring Ad Health
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