The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to...
Webinar Recording – 8 Advanced Display Network Tactics
Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network Tactics.
Continue Reading Webinar Recording – 8 Advanced Display Network Tactics
Google’s Auction Insights Just Got Even More Awesome
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re...
Continue Reading Google’s Auction Insights Just Got Even More Awesome
What Is Considered A ‘Good’ CTR?
I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m...
10 (okay, 11) Point Check List To Ensuring Ad Health
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn’t mean you...
Continue Reading 10 (okay, 11) Point Check List To Ensuring Ad Health
Webinar Recording – Does Your PPC Agency Know What It’s Doing?
In this webinar recording we talk about how to help both agencies and their clients work better together.
Continue Reading Webinar Recording – Does Your PPC Agency Know What It’s Doing?
8 Advanced Display Network Tactics – New Webinar!
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join...
Continue Reading 8 Advanced Display Network Tactics – New Webinar!
Facebook’s Partner Categories: The Complete List (So Far)
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for...
Continue Reading Facebook’s Partner Categories: The Complete List (So Far)
When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new...
Continue Reading When and How to Use AdWords Image Extensions
Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of...
Vote For The PPC Experts You Want in Our Top 25!
Update: Voting for this year’s contest has now concluded. Watch this blog later this week for the final list of 25! After last year’s Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our...
Continue Reading Vote For The PPC Experts You Want in Our Top 25!
5 Approaches To Unlocking The Secrets Of Your Different Customer Types
In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that...
Continue Reading 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
