In this webinar recording we talk about how to help both agencies and their clients work better together.
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8 Advanced Display Network Tactics – New Webinar!
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join...
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Facebook’s Partner Categories: The Complete List (So Far)
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for...
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When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new...
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Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of...
Vote For The PPC Experts You Want in Our Top 25!
Update: Voting for this year’s contest has now concluded. Watch this blog later this week for the final list of 25! After last year’s Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our...
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5 Approaches To Unlocking The Secrets Of Your Different Customer Types
In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that...
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INFOGRAPHIC: Catching Up With the Mobile PPC Market
Catching Up With Mobile The State of the Mobile PPC Market and Why You Should Be Involved In the infographic above, we at Hanapin Marketing take a look at the mobile PPC landscape, not just in terms of cost-per-click but...
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AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
At Hanapin Marketing, we’ve been running 100% Enhanced Campaigns for a while now, and while we’ve seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn’t up for debate: Sooner...
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What PPC Certifications Should Really Be Testing For
PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at...
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Benchmark Your Display Campaigns with Google’s New Tool
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it’s been a success for us in the limited context of our own accounts, we’re often left stumbling in the dark when it...
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Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I’m going to dive into the newly available Sitelink statistics and see if we can learn something...
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