At Hanapin Marketing, we’ve been running 100% Enhanced Campaigns for a while now, and while we’ve seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn’t up for debate: Sooner...
Continue Reading AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at...
Continue Reading What PPC Certifications Should Really Be Testing For
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it’s been a success for us in the limited context of our own accounts, we’re often left stumbling in the dark when it...
Continue Reading Benchmark Your Display Campaigns with Google’s New Tool
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I’m going to dive into the newly available Sitelink statistics and see if we can learn something...
Continue Reading Case Study: Do People Actually Click Sitelinks?
It’s not always easy to know if your relationships are working as well as they could. When you first start with a new agency, what kind of questions should they ask? What kind of questions should you ask? And later,...
We wouldn’t be PPC Hero if we didn’t acknowledge the search engines whose exacting and popular technology makes all of this possible–and so we’re pleased as punch to wish our friends over at Bing a very happy birthday! It’s been...
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well...
Continue Reading Top 25 Most Influential PPC Experts: The Nominations Begin!
The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work...
Continue Reading Getting Intimate With Keyword-Level Bidding Strategies
We’re so excited to be able to present a real Enhanced Campaigns migration in this webinar recording. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in...
Continue Reading A Live Enhanced Campaigns Migration Webinar Recording
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven’t, you’re probably wondering how to tackle your device bid modifiers. I came up with...
Continue Reading How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your...
Continue Reading 10 Social Media Ads that Help Nurture Buyer Decisions
Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we’re happy to show off our Hero’s participation in the annual holiday:
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