There is a time to review your account ad copy…and the time is now! While it’s bright and sunshine-y out and you can keep yourself motivated! Right? Right!
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Design to Size: Making Your Ads Work
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great...
Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
As part of our April spring cleaning series we're going to take a dive into the different ways Bing accounts can get messy and look at a few solutions for cleaning them up!
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Spring Clean Your Display Campaigns
Many accounts are focused on Search, because it normally performs better than Display. This is especially true for eCommerce and most direct response accounts. That sometimes leads to Display Network campaigns being a hot mess.
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
How To Tidy Up Your Negative Keywords
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
Know When It’s Time to Delete Your Paused Keywords
There are tons of reasons to pause things within our PPC accounts. Poor performance, special offers ending, seasonality. It can go on and on.
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Advanced PPC and SEO Campaign Diagnostics – Free Webinar!
In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Beyond...
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PLAs on Smartphones: Enhanced Campaigns Impact
Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones.
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How To Create Customer Profiles For Your Facebook Ad Campaigns
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We’re not going to be hunting down criminals today, but we will...
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Why So Many Ads for Beta Brands?
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how much...
Bing Helps You Improve How You Match Your SQRs
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We...
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