You’ve asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We’ll be posting twice a week until all...
Bing Ads Gets Sassy With Enhanced Campaigns
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference...
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Need Better Display Traffic? Use Site Category Exclusions!
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes...
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Search Marketing Madness Final Four Announced!
Regional champs have been named in this year’s search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s...
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The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
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Watch Out for Runaway Bids
Two weeks ago I had an alarming discovery in an account. Based on the geo-targets, day-parting and device based bid multipliers I had turned 300,000 keywords in to 7.4 million UNIQUE bids. The reason, as many in the PPC world...
PPC Keyword Match Types & Tips to Remember
The keywords in your paid search accounts are what drive the entire PPC machine. Without the keywords, your ads have no trigger to populate. If it were as easy as adding all the keywords in the world and walking away,...
Heroview: An In-depth Look At Remarketing
On today's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has...
Decide the Best of the Best: SMM Regional Finals
The time is upon us. It’s regional finals in this year’s Search Marketing Madness. Our bracket is oh-so-close to its final four. Here’s how each of the regional finalists got here: Software Region Acquisio Round of 64: Def. Wordstream AdWords...
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What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up:...
Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
This weeks webinar we went over some of the best practices for guiding your customers through that path change all the time. Listen to the recording to hearHanapin Marketingexperts Jeff Allen, Amanda West-Bookwalter and Christina Hall as they discuss cutting-edge...
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Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store,...
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