Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions...
Continue Reading Easily Increase Sales With Assisted Impressions & Clicks
We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the...
Continue Reading REDBOP Winner: How To Create Display Image Ads With No Creative Resources
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the...
Continue Reading Three Automated Reports That Will Make You a Better Account Manager
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn’t do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in...
Continue Reading Migrating to Enhanced Campaigns: A Two-Week Trip Report
Struggling with PPC advertising? We can help! You could get a FREE account assessment during our optimization clinic webinar this Thursday! On Thursday (3/7/2013) at 1:00PM EST, we’ll be doing a live webinar with our colleague, Larry Kim from Wordstream (the creators of the AdWords...
Continue Reading Webinar: Get a FREE, Live PPC Hero Account Assessment
For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for...
Continue Reading You’re in Charge: Help Us Program Hero Conf!
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats,...
Continue Reading Tap into Foreign Markets With International PPC Campaigns
Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself. Just before Valentine’s day I found this on my Facebook page. And note that it was MY page: Now, normally I’m a pretty good...
When big changes, like Google’s Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict...
Continue Reading 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release...
Continue Reading PPC for the First of the Month – Start Things Off On the Right Foot!
Here is our webinar recording from the “Automated Insights: How to Work Smarter and Faster with AdWords Scripts” webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow...
If you’ve been following any of the discussions we’ve been having on PPC Hero or our webinars concerning Google’s new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before...
Continue Reading AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
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