We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker,...
Continue Reading Google’s lead product manager, Paul Feng, to speak at Hero Conf!
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
Continue Reading The Seven Best PPC Lessons from February 2013
Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively...
Continue Reading How to Masterfully Inherit a Messy PPC Account
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she...
Ever feel like the routine tasks associated with managing your account are grinding down your workday? If so, you’ll be happy to hear that a lot of those tasks can be automated. Join Jacob Fairclough, Sam Owen and Eric Couch...
Continue Reading Automated Insights: How to Work Smarter and Faster with AdWords Scripts
Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are...
Continue Reading Fine-Tuning Bid Modifiers with Enhanced Campaigns
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff...
Continue Reading Enhanced Campaign Answers: Webinar Recording
One of the many issues that can plague a PPC account, particular one where spending is limited by set-in-stone marketing budgets, is that of monthly spend going over a threshold. There are a few things I do generally to try...
Continue Reading Avoid Going Over Your Limit With Managed Budgets
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target...
Continue Reading 4 Targeting Strategies For Product Listing Ads
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so...
Continue Reading Customize Your Analytics Dashboard for Instant Insights
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don’t as much want to talk...
Facebook recommends you send your ad traffic to your fan page — they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to...
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