Our Next Hero Conf 2012 transcript is from the Question and Answer session. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign...
Hero Conf 2013 Speaking Topics Are Here!
Many of you have you been wondering what to expect at next year's Hero Conf. Well you're in luck...
How Ad Rotation Settings (Almost) Ruined My Year
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading How Ad Rotation Settings (Almost) Ruined My Year
Hero Conf 2013 Speaker Interview: Chad Summerhill
We had the opportunity to interview Chad Summerhill, who will be speaking about how to build an in-house PPC team at Hero Conf 2013.
Continue Reading Hero Conf 2013 Speaker Interview: Chad Summerhill
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading The 10 Reports that Made Me Fall in Love with Pivot Tables
UPDATE: 47 Big Names To Speak At Hero Conf 2013!
We can officially announce that we’ve scheduled 47 speakers for Hero Conf 2013!
Continue Reading UPDATE: 47 Big Names To Speak At Hero Conf 2013!
Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently...
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Submit Your Account for a Free PPC Hero Account Assessment!
Struggling with PPC advertising? We can help! You could be one of our free account assessments in our optimization clinic webinar next Wednesday.
Continue Reading Submit Your Account for a Free PPC Hero Account Assessment!
Dear Bing Ads, We Need to Talk
Dear Bing Ads, We need to talk. I’ve been working with you long enough now that I feel a certain level of familiarity with your systems and processes. So please understand that what I’m about to say comes from a...
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck...
Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page...
The Power of Before-and-After Photos
“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.”...
