Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider...
Continue Reading 9 Tips for Effective Negative Keyword Management
The nature of Facebook Advertising dictates that advertisers don’t get the luxury of commissioning a custom photo, making vast majority of ad images either stock or client-supplied photos. But that hardly means you have to settle for boring or lame...
Continue Reading Choose an Unusual Angle For Your Facebook Ads
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper...
Continue Reading Ho-Ho-Holiday Landing Page Optimization For Mobile
Our Next Hero Conf 2012 Speaker transcript is from Joanna Lord where she talks about conversion rate optimization.
Continue Reading Conversion Rate Optimization with Joanna Lord
Be thankful for delicious food and amazing people - HAPPY THANKSGIVING!
Keyword research is a vital part of every PPC manager’s task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it’s all in the name of expansion, expansion, expansion. You want your account...
The Hero Conf Speaker list just keeps growing! We’re up to 32 speakers now — stay tuned to see the final 13. Check out the updated speaker list below & don’t forget to register at heroconf.com. The Super Early Bird discount...
Our next Hero Conf 2012 speaker transcript is from Marc Poirier, where he stalks about agency evolution. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check...
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high...
Continue Reading Why PPC Agencies Should Include Call Tracking in All AdWords Plans
I love great black and white photos. Texture seems to come to life in black and white and older photos of the past just seem to belong to the world of black and white. But I hate them when it...
Continue Reading Beware Black & White Photos for Facebook Ads
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully...
Continue Reading Holiday Ad Copy & How to Schedule Holiday Ad Tests
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) who talked about how to handle keyword research late in the sales cycle.
Continue Reading Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
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