The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do...
Lead Generation’s Sad Holiday Season Won’t Last Forever
The holidays aren’t a total joy for everyone. The clearest example that always comes to my mind is Tiny Tim and his family sitting around their table and eating a boiled boot or whatever. (This probably depends on which of...
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Proving the Value of PPC Through Conversion Tracking with Matthew Umbro
Our next Hero Conf 2012 speaker transcript is from Matthew Umbro where he tells us how to Prove the Value of PPC Through Conversion Tracking. Don’t forget we will be posting our transcripts from last year periodically through out the...
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How To Optimize Product Listing Ads For The Holidays
As part of this weeks series on gearing up your PPC campaigns for the holidays, I’ll be touching on one of the most important tools in an eCommerce PPC campaign this holiday season: product listing ads! Product listing ads take...
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Benchmarking PPC in your Industry for the Holiday Season
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry...
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How To Avoid PPC Management Vacation Nightmares
It’s that time of the year. Everyone has been hoarding their vacation days or paid time off just to take days off during the busiest time of the year for some eCommerce clients. Chances are that you’ll either be the...
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FREE iPod/Kindle With Your Hero Conf 2013 Registration
For a limited time, we're offering a free gift with purchase of a full price conference pass. Purchase a Hero Conf Gift pass before November 30th and you’ll get all the other amenities associated with the early bird special, plus your...
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Demystifying Quality Score with Brad Geddes
Our next Hero Conf 2012 speaker transcript is from Brad Geddes, where he sheds some light on quality score. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce...
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Update: Google Impression Share Reporting Changes Live
It’s finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords...
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Your Image Should Be As Targeted As Your Copy
Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing...
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Bizarro Analytics With Andrew Goodman
Our next Hero Conf 2012 speaker transcript is from Andrew Goodman, where he talks about Bizarro Analytics. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check...
Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found...
