The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly.
Misleading PPC Competition Metrics: A Case Study
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate, but how can misreported data hurt you from a competitive research standpoint? This post takes a look at...
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Heroview – New and Unusual PPC Auditing Techniques
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques n this week's Heroview.
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Google Display and Placement Fraud – Is Your Money Being Wasted?
Learn more about the Google Display Network and Placement Fraud and how you can protect yourself.
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CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
Planning on attending Hero Conf 2013 and consider your self a seasoned veteran in PPC? Then answer the call! Share your knowledge by filling out the Hero Conf speaker pitch form at: https://www.ppchero.com/hero-conf/speaker-pitch/. We’d like to hear your ideas on a few speaking...
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Hero Conf 2013 – Registration is open!
The wait is over! Hero Conf 2013 registration is open and you can now get your tickets! As a quick reminder, this year’s conference is over twice as large as last year. We expect over 200 people, we’ll have 45...
Top 10 Reasons It’s Good To Be In PPC
PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a...
Predictive Keyword Research for PPC
I just watched a fascinating video by Rand Fishkin on predicting keyword volume. It’s geared to his neck of the woods (SEO) but was important and insightful enough that I wanted to shed some additional thoughts on predictive keyword research...
Why AdWords and Analytics Don’t Match
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change...
New Complete PPC Account Audit Guide Now Live!
Whether you’re onboarding a new account, checking over someone else’s work or attempting to get a fresh perspective your own dearly beloved account, an account audit can be a PPC manager’s best friend. That’s why we just wrote a new...
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Narcissism Isn’t Social: How To Engage With Your Audience
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards...
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Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has...
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