Whether you’re onboarding a new account, checking over someone else’s work or attempting to get a fresh perspective your own dearly beloved account, an account audit can be a PPC manager’s best friend. That’s why we just wrote a new...
Continue Reading New Complete PPC Account Audit Guide Now Live!
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards...
Continue Reading Narcissism Isn’t Social: How To Engage With Your Audience
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has...
Continue Reading Using Campaign Trends to Write Better PPC Ads
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression...
Continue Reading Google Makes a Big Impression and Bing Adds Sitelinks
The Internet can be a strange place. People make weird posts, people browse strange sites and, most important of us to us PPC Heroes of the word, people search for weird things. It’s something that we’ve long delighted in here...
The great thing about PPC is that you know the exact performance of every keyword in the account (or at least you can if you get everything set up right). You can now even attribute sales to keywords at the...
Continue Reading Why the Effectiveness of PPC Kills Account Growth
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you...
Continue Reading Holiday PPC Strategy & Prep in Just 7 Steps!
“Proverbs contradict each other. That is the wisdom of a people” — Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer...
Continue Reading Joining the Conversation vs. Being More Interesting
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is...
Continue Reading The 5 W’s of AdWords Ad Extensions – Part I
If you’ve been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new...
Continue Reading Google’s New Ad Rotation Settings are Now REALLY Not the Devil
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was...
Continue Reading 7 Ways To Keep Your PPC Account Structure Manageable
Oh, Bing. You’re everywhere lately. You’re on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to “Bing-it-on”. Well, like an annoying classmate telling me...
Continue Reading It’s Official: PPC Hero Prefers Bing to Google!
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