PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2013. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Austin, TX from April 8-10. Sign up for...
Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar
“The Year of Mobile” seems to have been the moniker of the past 3-4 consecutive years. The good news? You don’t have to hear it anymore! Mobile is here, and making up 10-20% of all pay per click ad spend...
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PPC Hero Supports Breast Cancer Awareness Month!
It's Breast Cancer Awareness Month! Get out and Walk!
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Is Your Facebook Ad Image Doing Enough?
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads — and the phenomena does exist — the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads....
Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable!
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Happy 14th Birthday Google!!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and...
Top 20 Ad Copy Tests for Improved PPC Performance
After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.
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The PPC Best Practices Spiral
First, this is going to be a quick post on a recent epiphany I’ve had… In PPC, as in a lot of business areas, I find that there is a cyclical nature to understanding and implementing best practices. In many...
PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in...
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily...
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Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize...
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Facebook Ad Branding – A Case Study
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to...
