From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
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Think Big About Cross-Channel Data!
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
Keyword Match Types – Segment or Consolidate?
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.
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What You Need To Learn About Attribution Models To Focus On The Right Channel
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.
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Taking a Consumer Approach to Campaign Strategy
A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns.
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How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
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Optimize Better With Offline Conversion Tracking
This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
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Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending.
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Amazon PPC Management: How To Get The Best On Budget
Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience.
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Best Practices to Maximize Connected TV Advertising
Connected TV campaigns should pair with other paid media campaigns to drive conversions and take advantage of each targeting tactic to maximize inventory.
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Optimizing Facebook Creatives for iOS 14
Apple's new privacy settings are likely to put a dent in Facebook’s mobile advertising and impact the advertisers who rely on their ads for marketing.
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article.
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