Our next myth is about quality score. I think there are a lot of myths about quality score out there because it’s sort of a mysterious algorithm that Google doesn’t readily share with us. The one I hear most often...
Continue Reading PPC Myth Busting! Myth 6: Quality Score is All About CTR
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel...
Continue Reading 3 Time-Saving Techniques For PPC Managers Using Excel Filters
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be....
Continue Reading Using Excel to Get the Best Budgets for Your Campaigns
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance...
Continue Reading How to Use Excel to Estimate New PPC Account Performance
I have to admit that I’m guilty of buying into this myth myself. I’ll be setting up a new campaign with super strict cost per acquisition goals, and think “I just can’t afford to waste money on broad!”. This might...
Continue Reading PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
Facebook ads don’t give you much room to play with when it comes to the image, think 80×120 pixels. And yet, the image remains pretty much THE make or break element of your ad. Without a great image, you just...
Continue Reading Ads In the Wild: Use Close-Ups in Small Format Images
Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the...
Continue Reading Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the...
Continue Reading Have Close Variants Increased Your Leads by 55 Percent?
So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion...
Continue Reading PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
In this Whaddya’know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg.
In this post, I’ll show you how to structure Display campaigns for direct response. This myth ties in with the last myth, but the myth that Display is terrible for direct response is silly. There are so many ways to...
Continue Reading PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
My wife is a former professional dancer and a huge fan of So You Think You Can Dance. In other words, she’s the perfect prospect for a new TV Show centered around professional dancing. that’s been created by the producers...
Continue Reading Targeting the Messaging: An Ovation TV Case Study
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