At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart...
Continue Reading 9 Common Issues with Data That Make Your Ad Testing Worthless
Facebook offers what is arguably the most targetable advertising platform that has ever existed. The ability to slice and dice demographics, sociographics, interests, and indicated psychographics is truly impressive. But a highly targeted ad will never benefit from that targeting...
Continue Reading Your Messaging Should Be as Targeted as Your Ad
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what...
Continue Reading 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting...
Continue Reading Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us...
Continue Reading Heroview – PPC Account Structure & Organization
If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus...
Continue Reading How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday...
PPC Hero and Hanapin Marketing are reaching out to their loyal readership for a favor of epic proportions. Well…epic in that it could mean the difference between a huge opportunity to speak in front of thousands! I have been asked...
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix,...
Continue Reading Engaged CRO: A 5-Step Plan for Full Client Support
Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing: “Keywords don’t fail to convert!!! It’s we who fail to convert visitors from those keywords.” Bryan’s point is that as long as: the keyword phrase...
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and...
Continue Reading Using AdWords’ Recent Remarketing Changes To Improve Your Account
Let me start this off by saying that I don’t have a background in design. I took a handful of journalism and art classes, but that’s it. That’s not what I’m talking about when I mean “great”, however. I’m talking...
Continue Reading How To Make Great Remarketing Image Ads In Three Steps
Save time and Become the Hero with updates from PPC Hero in your inbox!
