Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything...
My Three Biggest Mistakes in PPC
I just got some great advice from another staffer, when asking him what I should write about today. He says to me, write about “the worst mistake you made in PPC and how you fixed it.” My response, “I’m flawless,...
Find Your PPC Account’s Optimal Average Position With Pivot Tables!
For this week’s Whaddya’know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account’s optimal ad position.
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Seven Tips For Creating Killer Mobile Landing Pages
Mobile advertising has grown exponentially during the past few years. You can shop, check bank accounts, tweet, play video games and more, all from the comfort of your own smartphone. Thinking back to the first cell phone my father owned,...
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Two Ways to Improve Ecommerce Conversion Rates
Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online…...
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Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my...
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8 Ways Google Makes A PPC Manager Less Efficient
As an Account Director I am responsible for hundreds, and hundreds, and hundreds of thousands of dollars in ad spend through Google every month. Furthermore, that number is growing by approximately 15% a month. Why is it then when client’s...
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Happy Independence Day!!
I hope all of you are enjoying the festivities, parades, and fireworks celebrating today!! Lest you forget, I’d like to remind you of another reason we’re celebrating… today is also the 40th anniversary of Nathan’s Hot Dog Eating Contest!! The...
AdWords Labels: Cut Back On Navigation and Reporting Time!
If you aren’t using labels in your AdWords account, you are seriously missing out. Way back in April, Google launched labels but I didn’t use them often due to existing accounts already having custom filters setup and at my fingertips....
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UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it’s a victory for advertisers. Apologies for...
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Guide to Google AdWords for Small Businesses
Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly....
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But What Happens If You GET The Click?
“Plan the sale when you plan the ad” — Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure — that the unclicked ads can still prove valuable in...
