This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement...
Continue Reading New from Google: AdWords Ad Extensions Conversion Data
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all...
Only the best Search Marketers know how to write PPC haikus. To become a Search Marketing master you must First write a haiku. There is no art form Like a PPC haiku. Optimization! PPC Hero, Looking for a great haiku,...
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a...
Continue Reading The One Tip That Will Save Your PPC Management Career
The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we’re not done yet! Please vote in the below survey to select the blogs who will go head-to-head...
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part...
Continue Reading Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Well, folks, we can barely contain our excitement around the office. We are officially two weeks away from THE paid search conference of the year! And, we are almost to max capacity, so act now to reserve one of the...
Continue Reading $100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a...
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several...
Continue Reading How To Set Up Your Own SBS Keyword Analysis
This week, we have the pleasure of sharing an interview with Lisa Raehsler, Founder and SEM Strategy Consultant at Big Click Co. Lisa will be joining us at Hero Conf 2012 to speak about PPC for Ecommerce and Retargeting. There...
Continue Reading Interview with Lisa Raehsler: PPC, Display, and Ecommerce
I spotted this ad on my wife’s Facebook page and a few thoughts flashed through my mind: 1) Boy is that photo a jumbled, hard-to-look-at mess! 2) “Secret Photo Skills”? Color me suspicious… 3) I wonder if there aren’t more...
Continue Reading Using and Testing The Images You Already Have
Yes. You heard me. The infamous sales duo from Hanapin is making a road trip north to Chicago! The best part? Our trip is next week! So here’s where you come in… Maybe you work in the marketing department at...
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