Now through January 22nd, receive a free analysis of your AdWords account with your Hero Conf registration- compliments of Query Miner! Act now, because this is limited to the first 25 registrants. Once you register, we will send you a...
Using Project Management to Help PPC
The versatility of a great project manager can assist a company in many functions. When reviewing a PPC marketing campaign, consider utilizing best practice project management skills to promote a strategy that can bring increased efficiency and profitability to your...
MSN adCenter Keyword Normalization & The Frustration Therefrom
Microsoft's adCenter blog recently published a blog post about MSN's keyword normalization & how this can cause duplicate keywords in your adCenter account. The way they put it, you can't upload keywords they normalize as the same keywords into an...
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Ad Testing Made Easy: Series Wrap Up
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we...
Improve PPC Results by Ignoring Conversions – Case Study
Can relying on interface data, specifically lead numbers and CPL significantly hurt your PPC accounts’ performance? The following is a case study that sheds light on exactly this, and will show you why I have cut down on the time...
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Ad Testing Made Easy: Getting Over Challenges for Necessity
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in...
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Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In...
The Importance of Negative Keywords
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In...
Ad Testing Made Easy: Running An Ad Test
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in...
How To Use Pivot Tables For PPC Data
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to...
Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today's topic is how to set up proper ad...
Facebook Ad Autopsy
When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs — getting higher response rate by using the right picture and saying the right things. But that’s an incomplete picture. Don’t get me...
