I know most of you may not fall into this category, but if you happen to teach at the college level–you should definitely check out Google’s Online Marketing Challenge, the registration for which just opened. It’s open to professors of...
Continue Reading Google Online Marketing Challenge Registration Opens
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed...
The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda! Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing...
As the temperature continues to drop, it’s time pull out your favorite, coziest holiday sweater. It’s the best and most festive way to stay warm. PPC Hero and Ms. Clicks are certainly excited about their new holiday sweaters!
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of...
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I...
Continue Reading Tips For Managing Accounts Simultaneously in AdWords and AdCenter
For an image to grab eyeballs it has to be visually striking. But visually striking images won’t keep attention unless they have a compelling emotional content (also called “story appeal”). Combining the two practically guarantees a unignorable ad image. That’s...
A lot of the books on the market that relate to PPC are how-to’s. They attempt to explain how to do things versus overarching strategy. When I am itching for some strategic thinking I turn to general business books and...
In this line of work, I’ve talked to many small to mid-sized business owners who are trying to buy into the whole“get seen on the Internet” thing but don’t know exactly how to do it. They’veset up a Google places...
Continue Reading Making AdWords Work For SMBs With Bid Automation
Spend more, make more, right? Unfortunately, increasing your budget doesn’t always lead to more revenue. But, if you use historical performance, identify profitable opportunities, and our tricks for ensuring more budget equals more revenue, you are more likely to see...
Continue Reading When and How to Increase PPC Budgets- Webinar
Register before December 31 and receive an ADDITIONAL $100 discount. That’s over $600 in savings! Use discount code- JINGLE! Register HERE! Topics include: Advanced Mobile Retargeting Account Structure Quality Score E-Commerce PPC Analytics Conversion Tracking Ad Copy Campaigns on a...
Over the past five months or so I’ve been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided...
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