You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes...
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I...
Continue Reading Ad Extensions in 5 Days Series: Call Extensions
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true…...
Continue Reading adCenter Search Partner Quality: Why You Might Be Wasting Money
Sign Up for Hero Conf Alerts and Receive a Free White Paper!
PPC Hero and Hanapin Marketing are offering a free white paper, “Pay-Per-Click Strategies to Maximize Holiday Sales,” for those who sign up for Hero Conf Alerts before December 25, 2011. Hero Conf, the exciting new paid search conference on April...
Continue Reading Sign Up for Hero Conf Alerts and Receive a Free White Paper!
Facebook Ads and “The Sale Before the Sale”
Even more than most ads, Facebook Ads are tasked not so much with making the sale, but in making “the sale before the sale.” In other words, your Facebook ads have to sell the prospect on giving you an audience....
Continue Reading Facebook Ads and “The Sale Before the Sale”
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don’t make our goals or succeed on the first attempt. Hanapin Marketing’s goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011....
Continue Reading You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first article in our week long adventure to uncover the greatness of Ad Extensions in Google AdWords in just 5 days! Step into the realm of Site Link Extension and see that the proof is in the...
Continue Reading Ad Extensions In 5 Days! Site Links – Small But Mighty!!
More Mysteries of Modified Match—the Negatives
Aside from the title of this blog post sounding like something that kept us in the basement around the warm glow (and tireless hum) of a computer during high school, this entry deals with a pertinent question that has come...
Continue Reading More Mysteries of Modified Match—the Negatives
Google AdWords Help Gets a Makeover
Much like Anne Hathaway here–the Google AdWords Help Center just got a fancy new makeover. If you’ve ever had trouble finding the right answers, finding a way to contact Google, or really wanted to be shown how to do something–it’s...
Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead...
Continue Reading Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
Do you want to know: – Budget tactics and bidding options available to PPC managers? – How to find the bidding “sweet spot” for your PPC account? – How to calculate your return on ad spend? – How to improve...
Continue Reading Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
Expand Your PPC Skills While Giving Back!
As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign. As PPC pros know, a campaign is never finished, and...
