Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it...
Continue Reading The 10 Cardinal Sins of Paid Search Marketing
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can...
Continue Reading How I Manage a PPC Account With Overall Low Search Volume
Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We’ll miss him and everything he’s done for Apple and the...
Continue Reading How Trending Topics Get High CTR Through Facebook Ads
Our loyal readers at PPC Hero have expressed some concern in recent weeks about very specific account problems that require an “outside the box” management style. For the most part, everyone wants to know the same thing: how exactly do...
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!
You asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break...
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or...
Continue Reading Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
The web’s been buzzing lately about the power of online display advertising to drive branding. Whether brand building is an acceptable substitute for direct response metrics is highly debatable, but if you’re going to go the branding route with your...
Today we have a post from one of our PPC Hero allies! James Zolman (@jameszol) is a guest author at PPCHero.com. He is the founder and CEO of QualityScores.com, a quality score analysis, optimization and consulting company. In this post...
Continue Reading Breaking! More Click Count PPC Ad Tests In The Wild
It’s the beginning of a new month and I’m sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks...
If you haven’t checked out our article about “The 20 most expensive keywords in Google Adwords” you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit,...
PPC Hero looks happy as a clam finishing his vegetarian meal! ...He could definitely work on his table manners though! In case you didn't know, World Vegetarian Day was established in 1977 by the North American Vegetarian Society "for promoting...
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