Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search...
Continue Reading Mobile PPC: Google Wallet, Quality Score & Speculation
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better...
Continue Reading Newest Developments for the Google Display Network
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google's new...
Continue Reading Google’s New, Easier Instant Previews and the PPC Effect
We here at PPC Hero want to wish Google a very happy 13th birthday!! Although Google’s actual birthday has been a debated topic through the years, Google has chosen September 27th as their official day to celebrate! Check out this...
With a few savvy exceptions, most Facebook advertising clients run ads with a strictly direct response mindset. But while expecting measurable response from your Facebook ads is smart, it helps to keep in mind that ads aimed, written, and designed...
Continue Reading Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
This is the second post in a series called How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday,...
Rick Santorum has a serious Google problem. It’s not the lewd website topping the search engine results for his name, it’s something potentially more damaging for a presidential hopeful: he doesn’t get internet marketing. And he could use a good...
This is the first post in a series called How to Succeed on the Display Network. This post focuses on comparing the Google and Bing “Content” Networks by exploring their similarities and differences. The Display Network can be an intimidating...
Continue Reading Display Network Success: Part 1 – Google vs. Bing “Content” Network
Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The...
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to...
Continue Reading Heroview – Managing Google Grants Accounts with John Lavin
We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it....
Continue Reading Google Introduces The +1 Button To Display Ads
I don’t know about you, but sometimes I just need a good laugh. If you have awesome co-workers like I do, then having a good time and a lot of laughs at work is pretty easy; so for me, finding...
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