This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
Continue Reading adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
As is with most things, as soon as we fix one problem there is another waiting to take its place. The PPC industry is not immune to this sentiment and accordingly, no rest for the weary! Read on to see...
Continue Reading adCenter Upgrade Now Gives Bing Marketers More Insight
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
Continue Reading Marty Demonstrates the Purple Cow Principle – Facebook Style!
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary...
We hope you’ve found PPC Hero’s series on Starting An AdWords Account From Scratch helpful. We’ve tried to cover all the basics and best practices of keyword research, campaign structure, ad writing, and account activation but we know from experience...
Continue Reading Starting An AdWords Account From Scratch – Series Wrap-Up
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window....
Continue Reading Google Analytics Changing How Sessions Are Defined
What’s the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what...
Continue Reading Hanapin Marketing’s Predictions for the Future of PPC
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy... don't stop now!
Continue Reading The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to...
Continue Reading How To Expand An Account From Exact Match to Broad Match
Last month we ran a series on alternative methods of PPC advertisement and ended the week with a survey asking for your feedback. Well the results are in! We've compiled all of your answers to see which alternative advertising networks...
Continue Reading Find Out Which Advertising Networks Our Readers Have Deemed Successful
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that...
Continue Reading Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for...
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